General Marketing Standard (GMS) containing the characteristics that the product must have to access to international market.
|Potential use of Aloe||International standard|
|Functional Food and Supplements||
ISO 22000 (voluntary)
ISO/TS 22000 (voluntary)
IADSA – “Global Guide to GMP for Supplements” (voluntary)
|Food additives||HACCP (compulsory)|
Cultivating and trading Aloe Vera can be a great perspective activity, as the demand largely overcomes the offer. To be competitive in these emerging markets, the product must have some peculiarities. To invest on local, gulf and european markets, it is fundamental to present an or- ganic and high-quality product; producers/exporters will have to fulfil this new request of the market and comply with the European standards. it is also important to be ready and maintain good contacts with the importers; to find reliable partners, participation in international fairs such as Nutraceutical Fair as Cosmofarma in Bologna or Vitafoods Europe is essential.