Is a digital platform promoting connection and networking among small Date, Cherry, Apricot and Aloe Vera farmers engaged in the application of a joint production reorganization strategy.
A reorganization process based on a agro-ecologic production approach and promoting a quality management system, which focuses on product quality enhancement to respond to the international market demand while protecting the delicate balance between trees and surrounding ecosystem. These small farmers work together paying special attention to cultivation-related traditions and promotion of local plant varieties, ensuring delivery of a high-quality product made out of love and environmental care to the final costumer.
describes a quality control system applied to soil
and shrub cultivation, aimed at favouring a high quality and efficiency-oriented production,harvest, selection and preparation of the final product to ensure maximum quality standards.
The Quality Management System is a guarantee label based on compliance with a system of quality standards applied to agricultural production from plant cultivation to post-harvest management. The QMS is part of an overall framework direct to promote synergies among several products ad Date ,Cherry, Apricot, Aloe Vera and to favorite network and cooperation between Small Farmers engaged in the application of a re-organization strategy.
The QMS is based on:
The Foundation, with the financial support of the Italian Agency for Development Cooperation, coordinates a network of high-profile academic partners from the world of scientific research, large-scale distribution and national and international institutions and relies upon the work of a qualified team of economists, agronomists and market experts. It promotes a partnership-based approach supporting small farmers in reorganizing their production in a quality-oriented perspective to favour access to international markets.
pursues a cultivation philosophy favouring a natural balance among the tree and the surrounding ecosystem through application of production techniques paying particular attention to natural resources preservation and limiting utilization of pesticides and chemical fertilizers. Favourable Growth conditions are promoted, fostering productivity and quality enhancement.
Awareness and knowledge about market trends allows to orient and guide production to respond to the quality demand of international markets and valorise the product’s characteristics.