The Bekaa valley in Lebanon feature peculiar weather conditions which favour most convenient agro-climatic condition for the cherry tree to grow. The required chilling hours, a rich soil and an adequate sun exposure contribute to a uniquely-refined taste, excellent firmness, colour and sugar content.
General Marketing Standard (GMS) containing the characteristics that the product must have. UNECE standards explain the guidelines for the minimum size of the product and the uniformity of the sizes in base to the quality class (20 mm "extra class" 17 mm I and class II). The label must contain information to protect the consumer, identification, nature of the product, the name of the variety; Country of origin of the product; Commercial specifications: class code, size, number of units (optionally); traceability code; Official control mark (optional); Se Global G.A.P. certificate, the GGN number.
Sensitivity to a high quality product opens up access to new European and Eastern markets. To be competitive in these emerging markets, the product must have some peculiarities and must be available at particular times of the year. To be able to access the target markets at times when there is a further request that cannot be satisfied by internal production, it is important to be ready and maintain good contacts with the importers; to find reliable partners, participation in international fairs such as Fruit Logistica Berlin is essential.