It is mainly farmed in the tro- pical and sub-tropical areas of the world and in the European coast, even if domestic culti- vation is possible everywhere; Aloe vera is best grown in the south west areas of the USA, in south east Asia, Bahamas, Mexico, Central America and West Indies.
The Jordan Exporters and Producers Association for Fruits and Vegetables (JEPA) has the pur- pose of improving the competitiveness of the Jordanian fruit and vegetable at both national and international markets through the supply of specialised services. JEPA provides to the projects its experience and competence being a subject that supplies services for the development of companies active in the agricultural sector. The Royal Society for Conservation of Nature (RSCN) which aims to conserve Jordan’s biodiver- sity and to support local community development, is responsible for the Aloe vera processing, for the branding and labelling, counting many years of experience with its branch “Wild Jordan”. Among the other partners involved in supporting the Jordanian farmers we have to mention NAMA Strategic Intelligence Solution, who give an orientation to the market strategy.
The Jordanian Aloe Vera value chain represents the core of a strategy endorsed by prestigious research institutions, universities, large scale distribution and public bodies, under the John Paul II Foundation’s coordination. The Foundation, with the financial support of the Italian Agency for Development Cooperation, coordinates a network of high-profile partners and relies upon the work of a qualified team of economists, agronomists and market experts. The aim is to support small agricultural producers and women associations fostering a quality-oriented production and reorganizing the collective work of associations, focusing on environmental sustainability in compliance with international market standards.
The Aloe Vera plant (Aloe Barbadensis Miller) belongs to the Aloaceae family, a subdivision of the Liliaceae family. Aloe Vera is a medical plant and it belongs to the botanic species that pro- duce substances with specific characteristics, ranging from sensorial to biological and pharmaco- logical. It can be found especially in areas with low rainfall. It is a plant well recognized by its thick, pointed and fleshy green leaves, with small white teeth on the margin. It grows from about 30 to 70 cm, until 1.20m during the flowering period in which some species have got a stem with or- ange flower.
It is a medical plant, widely used in the cosmetic, pharmaceutical and food industry, to make capsules, drinks, powders and gel; it can soothe skin problems, help with weight loss, heart dis- eases and other health problems. It has in fact healing, analgesic and inflammatory, anti-aller- gic, antibiotic, digestive and nutritional properties. It is proven its efficacy in the treatment of insect bites, burns, wrinkles, cellulite, cuts, small abrasions, dry skin, inflammatory acne, psoriasis, and many other skin problems. Besides these benefits, it can strengthen the hair and make the scalp healthier; lastly, due to its antiseptic properties, it can be used in daily oral hygiene, by cleaning teeth, preventing tooth cavities and reducing plaque.